Developing a Powerhouse Brand with Paakow Essandoh
Feeling stuck is no fun? Not having clarity on your purpose is stressful? Are you questioning if formal education is for you? Is there pressure from family or yourself to keep pursuing a career you don’t love? Is it worth forcing yourself to take a shot at an industry you have no experience in? I mean where do you even start in building a brand when you have no idea which direction to go…
Paakow Essandoh is a powerhouse! There is something powerful about authenticity and following your intuition. While in college, he took a leap of faith to pursue a clothing brand that is now a household name worn by celebrities and backed by Marvel Studios. Tune in to learn how he did it!
Representing📍Ghana (🇬🇭)
Paakow Essandoh is the founder and CEO of MIZIZI, meaning "roots" in Swahili, it is the official lifestyle brand for the African diaspora. His work seeks to address African cultural representation and connection among members of the vast Diaspora.
Paakow launched MIZIZI at the age of 20, while a student at the University of South Florida. Since its launch in 2015, the line has grown into a coveted streetwear brand, with a cult following across the globe.
A frequent speaker on topics of entrepreneurship and Afropolitanism, Paakow has been featured on platforms such as Forbes and Vogue; and has lectured at Ivy League universities across the US as well as held entrepreneurial workshops worldwide from the United Kingdom to South Africa." I’m so excited for ya’ll to hear his story!
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